Our laundry revolution

New Dynamo Power Gel Leads a Laundry Revolution

They say the only permanent thing in this world is change. Technology proves this to be true. Time and again, technology has changed the way we do things. From the way we communicate, travel and learn, down to the way we eat, sleep and clean. Yes, right down to the way we do laundry.


We now have washing machines that are capable of soaking, washing and rinsing loads of laundry with just the touch of a button. However, an innovative washing machine is not enough. It needs to work with an equally innovative laundry detergent to really remove those tough stains from your clothes. This inspired the introduction of new Dynamo Power Gel. A departure from the usual practice of using powder detergent, the new Dynamo Power Gel elevates and improves on the way you do laundry. Power Gel addresses major stain problems with its ultra-concentrated gel, which allows you to use less detergent for better results. With its optimised new formulation containing a higher level of active ingredients, Dynamo Power Gel delivers 2x better stain removal in 1 wash.